B2B & B2C Marketing for Tourism, Hospitality & HoReCa
Hi, I’m Margarita, and my mission is to help hospitality businesses and tourism destinations go beyond being “just a location” and turn into products that people choose, recommend, and return to again and again.
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About me
I’m a tourism and hospitality marketing specialist with 6 years of experience in inbound tourism across the Cyprus, Kazakhstan and Russian markets.
I specialise in marketing and promotion for hotels, restaurants, tourism businesses, and travel products.
I help turn places into clear, marketable B2B and B2C tourism products through positioning, storytelling, marketing strategy, and partnerships.

📍 Based in Cyprus
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Services
Let's collaborate!
Turning a Place into a Product
Project-based work / 1–1.5 months
— marketing strategy development
— product packaging and positioning
— B2B partnership matrix
— recommendations for marketing and sales channels
— collaboration with your SMM/social media manager and sales team
Choose
Marketing Strategy Support
Flexible communication format / typically up to 6 months
For businesses that need ongoing strategic support and help turning their marketing strategy into action.
— strategy development, refinement, and implementation
— partner research and outreach
— B2B partnership development
— team training for SMM, Marketing, and PR
— KPI monitoring
— ongoing marketing consultations and support
Choose
Pricing
Each project is discussed individually, depending on the scale of your business, market, objectives, and scope of work.
Pricing guidelines are available after a short consultation, once we understand your needs and identify the most suitable format of collaboration.
Discuss your project
My Expertise
  • Marketing Strategy: Developing a marketing strategy tailored to your business, audience, market, and growth objectives.
  • B2B Positioning: Developing positioning for the B2B tourism market, including tour operators, travel agencies, DMCs, and other industry partners.
  • Unlocking Tourism Potential: Identifying and developing the tourism potential of your business and turning it into a clear, attractive tourism product.
  • Tourism Routes & B2B Ecosystems: Integrating businesses into tourism routes, destination experiences, and local B2B tourism ecosystems.
I work at the intersection of tourism, marketing, and the experience economy — where a business becomes a starting point for a journey, rather than just another stop along the way.
Join the professional community From Place to Product on Instagram — a space about B2B/B2C marketing in tourism and hospitality, tourism strategy, partnerships, and turning places into products.
Ready to collaborate?

By clicking the button, you consent to the processing of your personal data and agree to the Privacy Policy.
This Privacy Policy explains how PLACE 2 PRODUCT collects, uses, stores, and protects personal data when you visit this website or contact me through the website.
I respect your privacy and process personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and applicable data protection legislation in Cyprus.
1. Data Controller
The data controller responsible for your personal data is:
Name: PLACE 2 PRODUCT
Email: ravimargotfr@gmail.com
Country: Cyprus
If you have any questions about how your personal data is processed, you can contact me at the email address above.
2. What Personal Data I Collect
Depending on how you interact with my website, I may collect the following information:
  • your name;
  • email address;
  • telephone number or WhatsApp contact details, if you provide them;
  • company or organisation name;
  • information about your business and your enquiry;
  • any other information you choose to provide when contacting me.
I may also automatically collect limited technical information when you visit the website, such as your IP address, browser type, device information, and information about how you use the website, where this is necessary and permitted by law.
3. How I Use Your Personal Data
I may process your personal data for the following purposes:
  • to respond to your enquiries;
  • to arrange consultations, calls, or meetings;
  • to provide marketing consulting and related services;
  • to communicate with you regarding your enquiry or potential cooperation;
  • to manage and maintain the website;
  • to improve the website and user experience;
  • to comply with applicable legal and regulatory obligations.
I will only process your personal data where there is a lawful basis for doing so under the GDPR.
4. Legal Basis for Processing
Depending on the circumstances, the legal basis for processing your personal data may include:
Consent — where you have voluntarily provided consent for a specific purpose.
Pre-contractual steps — where processing is necessary to respond to your enquiry or take steps at your request before entering into a contract.
Contractual necessity — where processing is necessary to provide services under a contract with you.
Legal obligation — where processing is necessary to comply with a legal obligation.
Legitimate interests — where processing is necessary for my legitimate business interests and those interests do not override your fundamental rights and freedoms.
5. Contact Forms
If you submit a contact form on this website, the information you provide will be used to respond to your enquiry and, where relevant, to discuss potential cooperation or services.
You are not required to provide more personal information than is necessary for me to respond to your enquiry.
By submitting the form, you confirm that you have read this Privacy Policy.
6. Email, Telephone and WhatsApp
If you contact me by email, telephone, or WhatsApp, I may process the information you provide in order to respond to your enquiry and communicate with you regarding my services.
Please note that WhatsApp and other third-party communication services process personal data in accordance with their own privacy policies and terms.
7. Third-Party Services
This website may use third-party services, such as website hosting, analytics, contact forms, email services, scheduling tools, or other technical providers.
Where third-party providers process personal data on my behalf, I take reasonable steps to ensure that appropriate data protection measures are in place.
Third-party services may process personal data outside Cyprus or the European Economic Area (EEA). Where applicable, such transfers will be carried out in accordance with the requirements of the GDPR.
Including website hosting provider, Google Analytics, email provider, etc.
8. How Long I Keep Your Personal Data
I retain personal data only for as long as necessary for the purposes for which it was collected, unless a longer retention period is required or permitted by law.
The exact retention period may depend on the nature of the information and the purpose for which it is processed.
When personal data is no longer required, it will be securely deleted or otherwise disposed of in accordance with applicable requirements.
9. Your Rights
Under the GDPR, you may have the following rights in relation to your personal data:
  • the right to access your personal data;
  • the right to request correction of inaccurate or incomplete data;
  • the right to request erasure of your personal data;
  • the right to request restriction of processing;
  • the right to object to certain processing;
  • the right to data portability, where applicable;
  • the right to withdraw consent at any time where processing is based on consent.
Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
To exercise your rights, please contact me at:
ravimargotfr@gmail.com
I may need to verify your identity before processing certain requests.
10. Right to Lodge a Complaint
If you believe that your personal data has been processed unlawfully, you have the right to lodge a complaint with the competent data protection supervisory authority.
In Cyprus, this is the Office of the Commissioner for Personal Data Protection.
11. Data Security
I take reasonable technical and organisational measures to protect personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure.
However, no method of transmitting or storing information online can be guaranteed to be completely secure.
12. Changes to This Privacy Policy
I may update this Privacy Policy from time to time to reflect changes in my services, website, legal requirements, or data processing practices.
The latest version will always be published on this page with the relevant “Last updated” date.
13. Contact
If you have any questions about this Privacy Policy or how your personal data is processed, please contact:
PLACE 2 PRODUCT
Email: ravimargotfr@gmail.com
Location: Cyprus
Have a question? Get in touch with me by email place2product@yandex.ru or WhatsApp .
Have a question? Get in touch with me by email place2product@yandex.ru or WhatsApp.
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